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TENTEU × PURPLE — BRAND STORY
BEAUTY THAT EMPOWERS
Purple is the color of transformation
The color of women who are gentle, but unshakably strong
For us, purple is not a color
It is the soul of the brand
TENTEU chose purple not as a trend
but as a declaration of who we are
and who we design for
The color of women who are gentle, but unshakably strong
For us, purple is not a color
It is the soul of the brand
TENTEU chose purple not as a trend
but as a declaration of who we are
and who we design for
_ Viola
Product Introduction
Every creation is an unremitting pursuit of perfection, defining the peak of quality.
WHY PURPLE
Because beauty is both delicate and fearless
When TENTEU was born, we wanted a color that could represent
confidence without arrogance
elegance without distance
warmth without overwhelming
individuality without rebellion
Only purple can hold all these contradictions so beautifully
confidence without arrogance
elegance without distance
warmth without overwhelming
individuality without rebellion
Only purple can hold all these contradictions so beautifully
THE STORY OF COLOR AND BRAND
GENTLE REPAIR
THE STORY OF COLOR AND BRAND
A personal color, reborn as a brand identity
The founder’s love for purple is not accidental
It is emotional
Purple accompanies moments of
creativity,new beginnings
quiet self-reflection
and the courage to evolve
Bringing that into TENTEU gives the brand a heartbeat
TENTEU purple is designed to
empower the women who choose us
The founder’s love for purple is not accidental
It is emotional
Purple accompanies moments of
creativity,new beginnings
quiet self-reflection
and the courage to evolve
Bringing that into TENTEU gives the brand a heartbeat
TENTEU purple is designed to
empower the women who choose us
VALUES BELONGING TO TENTEU
Purple is not just our visual identity
It is our emotional identity
It is our emotional identity
TENTEU
— The World Looks Different in Purple —
And so do you
And so do you
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